Charlie signs up with ELMS

New partnership with Elms MINI Cambridge
Charlie to help launch new MINI Countryman

MINI CHALLENGE star Charlie Butler-Henderson has teamed up with Elms MINI Cambridge for the 2017 season.

Former CHALLENGE champion Butler-Henderson, who is also a Brand Ambassador for MINI UK, will feature Elms Cambridge logos on his car and race suit throughout the year, and will also be a key part of the dealership’s promotional activity this year.

As part of the new deal, Butler-Henderson will be attending the launch of the new MINI Countryman at the Cambourne dealership on February 11, complete with his F56 JCW CHALLENGE racing car.

Elms MINI staff will also attend selected MINI CHALLENGE races this year as VIP guests.

Butler-Henderson said: “It’s great to have this partnership with a mainstream dealership like Elms MINI Cambridge, and I’m really excited to have them on-board for this season.

“I’ve been talking with Daniel Lynas and Stephanie Campin from Elms for a few months now and I see this as a really exciting partnership that has the potential to be a long-term arrangement.

“The launch of the new MINI Countryman will be a great thing to be involved with. It will allow customers and MINI fans the chance to do a meet and greet with me and get up close and personal with the awesome F56 JCW CHALLENGE race car, as well as the new road-going Countryman, which looks a superb piece of kit.”

Charlie Butler-Henderson is one of Britain’s most promising racing drivers and is currently competing in the MINI CHALLENGE UK. Charlie won the overall CHALLENGE title in 2015 and is chasing a second crown this year. He is a MINI UK Brand Ambassador.